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Walmart X Free Assembly Spring '25

Polite Company casting & negotiations for Walmart’s Free Assembly Spring 2025 campaign featuring Aldis Hodge, Timothy Simons, Minka Kelly and Yumi Nu.

Aldis Hodge for Free Assembly Spring 2025

We provided casting & negotiation services to Walmart for the Free Assembly Spring 2025 campaign featuring Aldis Hodge, Minka Kelly, Timothy Simons and Yumi Nu. The collection, designed by Brandon Maxwell, is Walmart Fashion’s hottest brand. The campaign ran on digital, in-store and out of home.

Minka Kelly for Free Assembly Spring 2025

Timothy Simons for Free Assembly Spring 2025

Yumi Nu for Spring Assembly Spring 2025