Polite Company provided celebrity casting and talent negotiations to New York or Nowhere for the brand's collaboration with NBC's SNL 50. The campaign features SNL cast members James Austin Johnson, Michael Longfellow, Devon Walker and Ego Nwodim.
We managed casting and negotiations for four current SNL cast members in parallel, coordinating around the show's live season. Shot by Mary Ellen Matthews at Spring Studios in NYC, February 2025.
WWD wrote that the collection "merges the motifs and branding of both New York or Nowhere and 'Saturday Night Live'" for the show's 50th anniversary.
