Polite Company provided celebrity casting and talent negotiations to Walmart for the Free Assembly Summer 2025 campaign featuring Justine Lupe and O-T Fagbenle. The collection, designed by Brandon Maxwell, is Walmart Fashion's hottest brand.
We managed the full casting process — talent identification, availability, offer strategy, and negotiations with representation — structuring agreements to cover the campaign's run across digital, in-store, and out-of-home placements.
