Polite Company consulted with Diageo's Johnnie Walker to launch The Vault — an exclusive and limited release of premium whisky, blended by Johnnie Walker's master artist Emma Walker.
To help launch the program, we cast and procured three iconic artists across three continents — Kelly Wearstler, Gabriel Moses and Yoyo Cao — for a PR and experiential campaign. Each talent worked with Emma Walker to create their own unique blend of liquid, curated campaign assets and hosted a private event in their respective hometowns.
