Polite Company provided celebrity casting and talent negotiations to Walmart for the Free Assembly Spring 2025 campaign featuring Aldis Hodge, Minka Kelly, Timothy Simons and Yumi Nu.
We ran casting and negotiations for all four talents — offer strategy, usage, and scheduling — under a single production window. The collection, designed by Brandon Maxwell, is Walmart Fashion's hottest brand, and the campaign ran across digital, in-store, and out-of-home.
Country Living spotlighted the campaign, noting Minka Kelly's work with Free Assembly "in association with Creative Director Brandon Maxwell, modeling and promoting the new spring drop."
