Polite Company provided music supervision and sync licensing for De Beers' 2025 'Portraits of True Brilliance' campaign featuring Adwoa Aboah.
From creative search through final clearance, we guided track selection against the film's edit and negotiated both sync and master rights with publishers and labels — delivering a license structure built for the campaign's global media plan.
The Glass Magazine described the campaign as "marking the start of a new chapter for the brand."
