To commemorate the release of Johnnie Walker Blue Label's 'Elusive Umami' blend, Polite Company approached the iconic producer, DJ, model and fashion designer Honey Dijon to produce an original song inspired by the liquid. This multi-faceted partnership involved the music production and licensing, including a partnership with PlantWave technology, a creative content shoot and personal appearances by Honey Dijon in Paris and London for launch events.
