To commemorate the release of Johnnie Walker Blue Label's 'Elusive Umami' blend, Polite Company approached the iconic producer, DJ, model and fashion designer Honey Dijon to produce 'Earthly Delights' — an original song inspired by the liquid.
Polite Company negotiated the artist partnership and managed original music production and licensing end to end — including a partnership with PlantWave technology, a creative content shoot, and personal appearances by Honey Dijon in Paris and London for launch events.
Hypebeast detailed how "Dijon taps into this blending process by using PlantWave™ technology to extract vibrational sounds from the oak tree used to mature the whisky."
