Polite Company worked with Equinox on a new global ad campaign directed by the iconic Nick Knight. We provided casting and talent procurement, delivering a diverse cast including Ciara, Janelle Zanaughti, Maria Borges and London's most-talented parkour athletes.
Celebrity voiceover features Saint JHN. Music supervision and remixing was also provided, featuring the track 'Ascension' by Big Wild which was reworked specifically for this campaign.
