To launch the official Hugo Boss x NBA capsule collection, Polite Company secured talents including Amine, Greg Yuna, Draymond Green and more for a multimedia campaign with content running in major US markets and across the web.
Working directly with each talent's representation, we managed identification, negotiations, and contracting across a roster of musicians, athletes, and cultural figures — aligning every appearance with the collection's launch window and usage requirements across broadcast, digital, and out-of-home.
Covering the launch, WWD noted the campaign featured "NBA G League forward Isaiah 'Zay' Todd, Grammy-nominated rap artist Aminé and jewelry designer Greg Yuna, among others."
