Polite Company is a consultancy based in Los Angeles. Founded in 2010, the firm works at the intersection of commerce, fame and culture.
The mission is simple: connect the right people to the right brand at the right time.
Jeff Rutkowski founded Polite Company after more than a decade in the entertainment and advertising industries. He has built campaigns with some of the most recognizable names in music, film, and media—for brands that expect precision, discretion, and cultural fluency.
Jeff operates at the seam between entertainment and commerce. He understands that talent selection is not a line item—it is the creative decision that determines whether a campaign is remembered or forgotten. He prefers the former. He loves data, he loves taste, and he believes the two are equally important.
Walmart, General Motors, Visa, Airbnb, Diageo, GAP, Amazon, Goldman Sachs, De Beers, New York or Nowhere.
ServicesCelebrity Talent Casting & Negotiations. Music Supervision & Licensing. IP Licensing & Clearance. Partnerships & Collaboration Strategy.
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